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Undergraduate Case Teams Perform Well


Undergraduate case teams continued to represent the Moore School well this spring at international case competitions.

A team competing at the UNCC (University National Case Competition) in Montreal, Canada, in January was the only team from the United States to advance to the finals, finishing fourth overall. Team members were John Huang, Jenna Gonsalves, Brad Hocking, and Andrew Schwark.

"The competition was very challenging to students, who were given the case, one computer, pads and pencils, and were to come up with a 20-minutes PowerPoint presentation within three hours," says Pat DeMouy, case team advisor and lecturer of management at the Moore School.

He added, "This was the fourth time out of four competitions that we moved on to the final round... We are the only school to have done so."

The UNCC was hosted by the John Moslon School of Business and Concordia University and involved teams from around the world.

A second team participated at the Marshall Case Competition at the University of Southern California in February. The Moore School team finished second in their divisional round. Team members included Katie Platzbecker, Joshua Rabon, Liam Golightley, and Andrew Schwark. Students were given 30 hours to come up with a plan to reverse the decline in circulation for The Los Angeles Times and to identify new markets and consumers. “The students did a wonderful job identifying the problem and coming up with a realistic solution," says DeMouy.

DeMouy calls the Moore School students’ performance at competitions "amazing, when you consider we are only in our second full year. We have taken a total of 16 different students to case competitions while most schools will have a pool of maybe 6-8 students. This speaks volumes about the depth and level of talent we are developing at the University of South Carolina."

Gail Crouch
April 2008