Program News
Alum brings Black&Decker case study to life
When
Doug Quackenbos graduated from the MIBS Italian track in
1992, he accepted a management position with Black & Decker. After gaining experience in the
Latin American market, he was asked to work on the introduction of the DeWalt power tool line in
Italy in 1994. The endeavor proved extraordinarily successful and became the subject of a Harvard
Business School case study. Little did Quackenbos know that 12 years later, he would be back at the
Moore School facilitating a case discussion with first-year IMBA students about his DeWalt/Black
& Decker experience.
Quackenbos facilitated the discussion on October 17, the last day of the Global Marketing Management course taught by Dr. Martin S. Roth, Executive Director of the IMBA Program and Professor in the Sonoco International Business Department.
The case-method of learning is the best way for students to develop judgment and leadership skills. This interactive teaching method gives students the opportunity to read background information and then, under the guidance of faculty, methodically work through the complex aspects of a business plan to determine a feasible outcome-as they will do once they graduate.
Doug Quackenbos currently works for Sonoco Products of Hartsville, SC, where he is the business development manager for the Cascades Sonoco Joint Venture. Prior to joining Sonoco, he served as vice president of marketing for Irwin Tools North America Power Tool Accessories division. During his 18-year career, 11 of which were spent abroad, he has held positions in sales, marketing, and supply chain in the U.S. and Canada, Latin America and Southern Europe. Quackenbos speaks fluent Spanish, Italian and French. He is married, has two children and resides in Davidson, NC.
October 17, 2006