Green Isn't Just the Color of Money at the Moore
School
Today’s students at the Moore School of Business want to learn more about sustainable
development because they believe environmental issues are important, says
Dr. Phillip E. Barnes, research professor at the University
of South Carolina’s School of the Environment. Business students also think that
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Barnes
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understanding “ green” issues will help them be more competitive in the job market of the
21st century.
Barnes thinks they’re right.
“If you go to work today for the government, private industry, or anywhere, you need to
understand sustainability issues,” says Barnes, who teaches a new course at Moore about
environmental management. Called “International Business and Sustainable Development,” the graduate
course gives an introduction to national and international environmental and social management
issues that affect a company’s operations and management practices.
First offered in the fall of 2006, Barnes’ course included guest speakers such as Jacob Park,
assistant professor of business and public policy at Green Mountain College in Vermont, who talked
about the major factors that are driving the issues of environmental sustainability into the
boardroom, such as global ecological deterioration and rapid international demand for energy.
Representatives of Duke Energy and BMW also spoke about their companies’ efforts to apply the
concept of sustainability and integrate it into daily business procedures.
Barnes’ Sustainable Development course is just one of several new courses and initiatives at
Moore that are bringing environmental issues to the fore.
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Spicer
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Buchan
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Cuervo-Cazurra
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Dr. Andrew Spicer’s new graduate “Globalization and
Corporate Social Responsibility” course discusses the challenges of managing social responsibility
under conditions of rapid change in the global environment. (
See
story.)
Dr. Nancy Buchan’s International Negotiation course also
has an environmental component. Student groups compose negotiation planning documents to help them
role-play in class during simulated negotiating sessions. Some of the course cases focus on “
green” issues, such as one involving an entertainment corporation (“Mouse”) that wants to locate a
giant theme park in a rural farming area outside Paris. Supporters say it would be great for the
area’s economy. Opponents say the park would impact the area’s agriculture and degrade its quality
of life. Can this be resolved?
Another simulation involves a proposed dam in the Himalayas that would have high revenue
potential for the government but also affect the trailhead of a famous trek, thereby exerting a
long-term negative influence on the local environment. Is there a solution?
Elective courses such as
Dr. Alvaro Cuervo-Cazurra’s “Doing Business in Latin
America” looks at environmental issues such as pollution and corporate social responsibility. Dr.
Robert J. Rolfe, too, includes numerous environmental issues in his course on “African Business
Issues.”
Some of the required five-month internships that International MBA (IMBA) students must do
have also begun to have an environmental flavor.
During the summer of 2006, 11 first-year IMBA students spent their international internships
working for nonprofit organizations and economic development agencies such as World Vision and
Friends of the Earth.
Finally, MBA students at the Moore School last year revived a campus group called Net Impact,
whose mission is to help its members (MBA students and professionals) use their business
skills to make a positive social, environmental, and economic impact.
Jackie Flewelling, a former Peace Corps volunteer who
received her IMBA degree in May, was president of Net Impact at Moore for the 2006-2007 school
year.
“We did a number of activities this past year,” Flewelling said, including leading a tour of
USC’s “green” dorm (West Quad), introducing various “green” initiatives on campus, and bringing
speakers to campus to discuss social entrepreneurship and social responsibility. Moore’s Net Impact
chapter also has a member who talks to professors, encouraging them to include social- and
environmental-related cases and discussions in their courses.
Dr. Spicer is the Moore chapter’s faculty advisor.
Net Impact, based in San Francisco, has more than 130 student and professional chapters in 90
cities and 70 graduate schools on five continents.
—Jan Collins