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Dr. Tom Madden receives Sheth Foundation Award
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Dr. Tom Madden
, Executive Director of the EIMBA/PMBA Programs and Professor of Marketing, has received the
Sheth Foundation Award for Best Paper published in the
Journal of the Academy of Marketing Science in 2006 for his paper, "Brands Matter: An
Empirical Demonstration of the Creation of Shareholder Value through Branding." The paper was
coauthored with Dr. Frank Fehle of Barclays Global Investors (formerly professor of finance at the
Moore School), and Dr. Susan Fournier of Boston University.
Gail Crouch
May 2007