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Executive Education

Business Skills - Writing with Impact for Business


Writing with Impact for Business

Date Offered: August 5-6, 2008 Advanced

$995 | $895 (2 or more from same organization/same date)

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Clarity and persuasiveness should be our primary concerns in contemporary business writing.  Telling people exactly what we intend to say and giving them convincing reasons to agree with us are the keys to writing that gets the job done.  Through them we create writing that has impact.  We won't have to write as many additional e-mails, letters, and reports–or make numerous phone calls–because someone has misunderstood us or not been persuaded by what we have said.  When we reduce the amount of additional correspondence needed about a problem or a project, we accomplish another important goal of effective business writing: brevity.

Learning to use descriptive writing and effective persuasion are the techniques through which we can write with genuine impact.  This workshop features: 
The pace of the workshop is brisk, and the atmosphere is friendly and informal.  You will be surprised at how much you accomplish in a short time.  You will even receive a handy writing guide to keep at your desk to help you in the future.

PROGRAM LEADER

Dr. Richard Lawhon, Ph.D.
Dr. Lawhon currently teaches Speech in the Department of English at the University of South Carolina.  He holds a Bachelor's Degree in Advertising and Public Relations, and his Ph.D. is in English.  For more than 20 years, Dr. Lawhon has conducted professional development workshops focusing on speaking, writing, and training skills for supervisors, trainers, and other leaders in business, industry, government, and education.